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Digital Strategies In The Pharmaceutical Industry by L. Lerer, Hardcover | Indigo Chapters
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Digital Strategies In The Pharmaceutical Industry by L. Lerer, Hardcover | Indigo Chapters
From L. Lerer
Current price: $80.50
From L. Lerer
Digital Strategies In The Pharmaceutical Industry by L. Lerer, Hardcover | Indigo Chapters
Current price: $80.50
Loading Inventory...
Size: 0.76 x 9.25 x 1.19
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This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing. | Digital Strategies In The Pharmaceutical Industry by L. Lerer, Hardcover | Indigo Chapters