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Diversity in European Marketing by Thomas Rudolph, Paperback | Indigo Chapters
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Diversity in European Marketing by Thomas Rudolph, Paperback | Indigo Chapters
From Thomas Rudolph
Current price: $80.50
From Thomas Rudolph
Diversity in European Marketing by Thomas Rudolph, Paperback | Indigo Chapters
Current price: $80.50
Loading Inventory...
Size: 1 x 9.45 x 1.04
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This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner. | Diversity in European Marketing by Thomas Rudolph, Paperback | Indigo Chapters