Master the basics of constructing floral arrangements and explore your creativity with this engaging, reader-friendly text. FLORICULTURE: DESIGNING AND MERCHANDISING, Fourth Edition, provides a comprehensive introduction to the floral design industry and includes step-by-step instructions-complete with high-quality images and detailed material lists-for a wide range of floral design projects. Projects are built around low-cost materials to help you avoid breaking the budget, but the author also offers insights related to alternate materials you're likely to find in a typical floral shop today. | Floriculture by Dr. Charles P. Griner, Hardcover | Indigo Chapters