A logo is the most important and basic visual element for a company or a brand. It is a unique identity, tailored to each company helping to distinguish them from their competitors. How to go about designing a suitable logo for clients can be daunting for designers. This publication is a useful handbook specially for designers that analyzes the fundamental elements of logo design, and provides step-by-step guidance covering key areas including graphics, fonts, colors and typography. This book includes hundreds of logos, including Chinese and English, line-oriented or geometry-oriented, and is a source of inspiration for designers looking for ideas on how to create the perfect logo. | Logo Design in Branding by Li Aihong, Hardcover | Indigo Chapters