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Luxury Brands in Emerging Markets by G. Atwal, Hardcover | Indigo Chapters
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Luxury Brands in Emerging Markets by G. Atwal, Hardcover | Indigo Chapters
From G. Atwal
Current price: $233.95
From G. Atwal
Luxury Brands in Emerging Markets by G. Atwal, Hardcover | Indigo Chapters
Current price: $233.95
Loading Inventory...
Size: 0.8 x 8.5 x 8.8
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This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies. | Luxury Brands in Emerging Markets by G. Atwal, Hardcover | Indigo Chapters
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