Loading Inventory...

Marketing And Globalization by Aurélia Durand, Hardcover | Indigo Chapters

From Aurélia Durand

Current price: $251.95
Marketing And Globalization by Aurélia Durand, Hardcover | Indigo Chapters
Marketing And Globalization by Aurélia Durand, Hardcover | Indigo Chapters

From Aurélia Durand

Marketing And Globalization by Aurélia Durand, Hardcover | Indigo Chapters

Current price: $251.95
Loading Inventory...

Size: 1 x 9 x 1

Visit retailer's website
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world. Durand's unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they'll use in the real world. This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry. | Marketing And Globalization by Aurélia Durand, Hardcover | Indigo Chapters

More About Coles at Bayshore Shopping Centre

Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.

100 Bayshore Dr, Nepean, ON K2B 8C1, Canada

Powered by Adeptmind