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Marketing and Public Relations Handbook for Museums Galleries and Heritage Attractions by Sue Runyard, Paperback | Indigo Chapters
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Marketing and Public Relations Handbook for Museums Galleries and Heritage Attractions by Sue Runyard, Paperback | Indigo Chapters
From Sue Runyard
Current price: $112.00
From Sue Runyard
Marketing and Public Relations Handbook for Museums Galleries and Heritage Attractions by Sue Runyard, Paperback | Indigo Chapters
Current price: $112.00
Loading Inventory...
Size: 0.76 x 8.94 x 1.08
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Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize. | Marketing and Public Relations Handbook for Museums Galleries and Heritage Attractions by Sue Runyard, Paperback | Indigo Chapters