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Marketing für Kunstausstellungen by Bernd-Holger Köpler, Paperback | Indigo Chapters

From Bernd-Holger Köpler

Current price: $116.95
Marketing für Kunstausstellungen by Bernd-Holger Köpler, Paperback | Indigo Chapters
Marketing für Kunstausstellungen by Bernd-Holger Köpler, Paperback | Indigo Chapters

From Bernd-Holger Köpler

Marketing für Kunstausstellungen by Bernd-Holger Köpler, Paperback | Indigo Chapters

Current price: $116.95
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Size: 25.4 x 210 x 1

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Auf empirischer Basis untersucht Bernd-Holger Köpler die marketingrelevanten Merkmale von Ausstellungen und das grundsätzliche Marketingverständnis für diesen Sektor. Er zeigt auf, welche Potentiale der Marketingeinsatz dem Ausstellungswesen eröffnet, und erarbeitet am Beispiel der documenta die Erfolgsfaktoren einer Ausstellung. | Marketing für Kunstausstellungen by Bernd-Holger Köpler, Paperback | Indigo Chapters

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