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Marketing Identities Through Language by E. Martin, Hardcover | Indigo Chapters
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Marketing Identities Through Language by E. Martin, Hardcover | Indigo Chapters
From E. Martin
Current price: $160.95
From E. Martin
Marketing Identities Through Language by E. Martin, Hardcover | Indigo Chapters
Current price: $160.95
Loading Inventory...
Size: 0.69 x 8.5 x 1.12
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. | Marketing Identities Through Language by E. Martin, Hardcover | Indigo Chapters