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Marketing in Context by Chris Hackley, Hardcover | Indigo Chapters
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Marketing in Context by Chris Hackley, Hardcover | Indigo Chapters
From Chris Hackley
Current price: $87.95
From Chris Hackley
Marketing in Context by Chris Hackley, Hardcover | Indigo Chapters
Current price: $87.95
Loading Inventory...
Size: 0.77 x 8.5 x 8.91
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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. | Marketing in Context by Chris Hackley, Hardcover | Indigo Chapters
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