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Marketing Performance Management by Sven Reinecke, Paperback | Indigo Chapters
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Marketing Performance Management by Sven Reinecke, Paperback | Indigo Chapters
From Sven Reinecke
Current price: $110.50
From Sven Reinecke
Marketing Performance Management by Sven Reinecke, Paperback | Indigo Chapters
Current price: $110.50
Loading Inventory...
Size: 25.4 x 210 x 1
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Sven Reinecke überprüft zahlreiche betriebswirtschaftliche Kennzahlensysteme anhand klar definierter Gütekriterien hinsichtlich ihrer Eignung für Marketing und Verkauf. Er analysiert den Zusammenhang zwischen dem Einsatz von Marketingkennzahlen und betriebswirtschaftlichem Erfolg und präsentiert Handlungsanweisungen zur Entwicklung eines theoretisch fundierten, empirisch abgestützten Marketing Performance Management-Systems. | Marketing Performance Management by Sven Reinecke, Paperback | Indigo Chapters
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