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Packaging Design by Chris Van Uffelen, Hardcover | Indigo Chapters
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Packaging Design by Chris Van Uffelen, Hardcover | Indigo Chapters
From Chris Van Uffelen
Current price: $76.50
From Chris Van Uffelen
Packaging Design by Chris Van Uffelen, Hardcover | Indigo Chapters
Current price: $76.50
Loading Inventory...
Size: 1 x 11.53 x 10
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Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary design solutions of product packaging. Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the facade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studiesshow that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle. | Packaging Design by Chris Van Uffelen, Hardcover | Indigo Chapters