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Public Communication Campaigns by Ronald E. Rice, Paperback | Indigo Chapters
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Public Communication Campaigns by Ronald E. Rice, Paperback | Indigo Chapters
From Ronald E. Rice
Current price: $148.02
From Ronald E. Rice
Public Communication Campaigns by Ronald E. Rice, Paperback | Indigo Chapters
Current price: $148.02
Loading Inventory...
Size: 1.07 x 8.74 x 1
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This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research. Original chapters are significantly revised in the light of a decade's research and experience. New chapters sketch eleven notable campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; suggest uses of persuasion in adolescent AIDS prevention campaigns; analyze critically alternative channel effectiveness hypotheses; study a remarkable pro-social soap opera in India; and challenge some of the basic assumptions about the role of mass media in campaigns. | Public Communication Campaigns by Ronald E. Rice, Paperback | Indigo Chapters