Whether you're a start-up supplier seeking reality-based retail launch strategies, or an established retail vendor wanting to increase your eligibility for new branding, licensing, and distribution opportunities; new market builders' first book in the Pencil Principle Series: Ready, Set .Whoa Are You Really Ready For Retailers? shows you how to get your products in front of major retailers and how to keep them there Based on years of direct multi-million-dollar major store sales experience and their ongoing conversations with top suppliers and retail buyers, new market builders' sales and follow-up strategies will help start-ups, assess the retail viability of their products while re-establishing best practices for suppliers seeking expansion. | Ready Set Whoa by Lisa Carver, Paperback | Indigo Chapters