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Reputation Management by Sabrina Helm, Hardcover | Indigo Chapters

From Sabrina Helm

Current price: $80.50
Reputation Management by Sabrina Helm, Hardcover | Indigo Chapters
Reputation Management by Sabrina Helm, Hardcover | Indigo Chapters

From Sabrina Helm

Reputation Management by Sabrina Helm, Hardcover | Indigo Chapters

Current price: $80.50
Loading Inventory...

Size: 1 x 9.25 x 1.39

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Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management? | Reputation Management by Sabrina Helm, Hardcover | Indigo Chapters

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