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Research Methods and Techniques in Public Relations and Advertising by Bayram Aydin, Paperback | Indigo Chapters
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Research Methods and Techniques in Public Relations and Advertising by Bayram Aydin, Paperback | Indigo Chapters
From Bayram Aydin
Current price: $99.20
From Bayram Aydin
Research Methods and Techniques in Public Relations and Advertising by Bayram Aydin, Paperback | Indigo Chapters
Current price: $99.20
Loading Inventory...
Size: 0.5 x 8 x 300
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The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc. | Research Methods and Techniques in Public Relations and Advertising by Bayram Aydin, Paperback | Indigo Chapters