This book describes the emerging fi eld of revenue management and itsapplications across a broad spectrum of business activity. It recounts thehistory and development of revenue management and addresses the analyticaltools needed to integrate revenue management into management generally and financial and accounting practice in particular. The book discusses and assesses various pricing practices and other revenue managementtechniques. It gives particular attention to the role of capacityanalysis and the connection of revenue management to the theory ofconstraints. While revenue management originated in the service industries, itis now practiced across a broad spectrum of business and not-for-profitorganizations. This book will be a useful guide to managers at all levelswho wish to give greater consideration to the importance of revenuemanagement in their organizations. | Revenue Management by Ronald Huefner, Paperback | Indigo Chapters