Loading Inventory...

Sold Out by Alex Molnar, Hardcover | Indigo Chapters

From Alex Molnar

Current price: $107.00
Sold Out by Alex Molnar, Hardcover | Indigo Chapters
Sold Out by Alex Molnar, Hardcover | Indigo Chapters

From Alex Molnar

Sold Out by Alex Molnar, Hardcover | Indigo Chapters

Current price: $107.00
Loading Inventory...

Size: 1.04 x 9.27 x 1.27

Visit retailer's website
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
If you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to "brand" students and thereby help insure that they will be customers for life. This process of "branding" involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, "branding" children - just like branding cattle - inflicts pain. Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to children's well-being and to the integrity of the education they receive. Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones. | Sold Out by Alex Molnar, Hardcover | Indigo Chapters

More About Coles at Bayshore Shopping Centre

Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.

Powered by Adeptmind