Founded in Paris in 1989, BCBGMaxAzria was named for the popular French expression “Bon Chic, Bon Genre,” the idea that a good attitude is the basis of good style. Guided by a strong European heritage, BCBGMaxAzria is a design-driven brand known for artfully fusing a modern and romantic aesthetic. With integrity and consistency, BCBGMaxAzria takes of-the-moment trends and translates them into elevated, modern pieces. This stainless steel watch with a glittering crystal pavé dial captures the best moments in fashion and makes for a classic accessory for every woman, at any time.