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Strategische Marktforschung by Guenter Weber, Hardcover | Indigo Chapters

From Guenter Weber

Current price: $164.99
Strategische Marktforschung by Guenter Weber, Hardcover | Indigo Chapters
Strategische Marktforschung by Guenter Weber, Hardcover | Indigo Chapters

From Guenter Weber

Strategische Marktforschung by Guenter Weber, Hardcover | Indigo Chapters

Current price: $164.99
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Size: 25.4 x 230 x 750

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Der Verfasser ist mit seiner Arbeit "Strategische Marktforschung" mit dem Wissenschaftspreis der deutschen Marketing-Vereinigung 1997 ausgezeichnet worden. Die Auszeichnung w rdigt die empirisch fundierte und nachvollziehbare Arbeit, die Erkenntnisfortschritte im Marketing erbringt, und die insbesondere Marketing-Praktikern ein gutes Transferbeispiel bietet, das auf viele Unternehmen bertragbar ist. | Strategische Marktforschung by Guenter Weber, Hardcover | Indigo Chapters

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