Loading Inventory...

Team Sports Marketing by Kirk Wakeland, Hardcover | Indigo Chapters

From Kirk Wakeland

Current price: $355.50
Team Sports Marketing by Kirk Wakeland, Hardcover | Indigo Chapters
Team Sports Marketing by Kirk Wakeland, Hardcover | Indigo Chapters

From Kirk Wakeland

Team Sports Marketing by Kirk Wakeland, Hardcover | Indigo Chapters

Current price: $355.50
Loading Inventory...

Size: 1 x 9 x 1.52

Visit retailer's website
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sportsmarketing epitomizes the science and art of marketing across any context. At the coreof sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www. teamsportsmarketing. com. | Team Sports Marketing by Kirk Wakeland, Hardcover | Indigo Chapters

More About Coles at Bayshore Shopping Centre

Coles is renowned for its outstanding customer service and great selection of books. Along with the vast array of magazines, stationary, audio-books, children's literature, fiction, non-fiction and reference books, you can find accessories to make your reading experience more pleasurable. We can recommend the very best in reading today. We will help you search our titles for exactly what you need, and if we do not have it in stock, we will order it for you.

100 Bayshore Dr, Nepean, ON K2B 8C1, Canada

Powered by Adeptmind