By the end of this book you will have an outstanding business plan ready to pitch for investment- Understand your goals and target market- Differentiate your offering- Build a persuasive sales and marketing plan- Put together realistic financials- Get the investment you needOther books help you talk the talk. The Teach Yourself Coach books helps you walk the walk. Who are you? * Anyone writing a business plan, for their own business or as part of their jobWhere this book take you?* You will have a business plan ready to show to investors or bank managersHow does it work?* A combination of practical tried-and-tested advice, and unique interactive exercisesWhen can you do it?* In your own time, at your own paceWhat else do you get?* Access to free online videos and printable resourcesWhy Teach Yourself®?* Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals | The Business Plan Coach by Iain Maitland, Paperback | Indigo Chapters