What is technological innovation? Most people believe it's a flash of genius, but innovation-the ability to transform an idea into a marketable product, process or service-has underlying principles. With the globalization of the world economy and rapid technological change, many people believe that innovation is a key generator of economic growth. This book explores in detail how the innovation process works-how ideas are successfully translated into marketable products. The 14 companies profiled illustrate the different stages of the innovation process; each firm's risks and choices, management strategies and outlook for the future are discussed. The New Innovators is a penetrating study of Canadian businesses rising to the challenge of the global business environment. | The New Innovators by Roger Voyer, Hardcover | Indigo Chapters