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Winning At Innovation by Philip Kotler, Paperback | Indigo Chapters

From Philip Kotler

Current price: $58.50
Winning At Innovation by Philip Kotler, Paperback | Indigo Chapters
Winning At Innovation by Philip Kotler, Paperback | Indigo Chapters

From Philip Kotler

Winning At Innovation by Philip Kotler, Paperback | Indigo Chapters

Current price: $58.50
Loading Inventory...

Size: 0.63 x 9.25 x 9.95

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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation. | Winning At Innovation by Philip Kotler, Paperback | Indigo Chapters

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