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Winning The Battle For Relevance by Michael McQueen, Hardcover | Indigo Chapters
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Winning The Battle For Relevance by Michael McQueen, Hardcover | Indigo Chapters
From Michael McQueen
Current price: $47.99
From Michael McQueen
Winning The Battle For Relevance by Michael McQueen, Hardcover | Indigo Chapters
Current price: $47.99
Loading Inventory...
Size: 1 x 9 x 1
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Based on a 6-year study of 500 of the world's biggest brands, Winning the Battle for Relevanceseeks to answer the question: "What separates the enduring from the endangered?"As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster-lest they fall into the same trap. Better still, Winning the Battle for Relevancehighlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead. | Winning The Battle For Relevance by Michael McQueen, Hardcover | Indigo Chapters